In so many ways, TV has never been better. The shows are amazing. Live sports and news coverage go beyond anything you might have imagined. The options are almost dizzying. And the way you watch has evolved with apps. Apps give you control over what, when, and where you want to watch. But something happened as we marched into this exciting new era. The overall TV experience got left behind. Apple TV simplifies it all. It's designed for you to easily navigate and, most important, fully enjoy this new world of video apps. Apple TV is all you need for the way you watch today.

Cinematic in Every Sense

Apple TV 4K lets you watch movies and shows in amazing 4K HDR and with immersive sound from Dolby Atmos. It streams your favorite channels live. Has great content from apps like Amazon Prime Video, Netflix, and ESPN. You can use Siri to control it all with just your voice. And this fall, Apple TV gets even easier to enjoy with new features designed to make your TV experience remarkably personal.

4K HDR Sets a New Standard

4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colors and greater detail. From the hottest new movie to your favorite TV show, everything is more lifelike than ever.

Dolby Atmos. It’s Sound, Turned up to 360

Combine Apple TV 4K with a Dolby Atmos–compatible sound system and you’re fully immersed in three-dimensional audio that sends sound around and above you with pinpoint precision. Whether a jet zooms overhead or a torrential downpour erupts, the true-to-life sound puts you inside the action. And as the first streaming player to be both Dolby Vision and Dolby Atmos certified, Apple TV 4K brings home the complete cinematic experience.

Your Favorite live TV Lives Here

Apple TV teams up with some of the world’s largest TV networks and broadcasters to bring you the live content you care about most. Find sports from apps like NBA and MLB. Late-breaking news from apps like Bloomberg and CNN. And your favorite shows on apps such as DirecTV Now, YouTube TV, and Sling TV.

Charter Spectrum cable customers can also watch live channels and thousands of on-demand programs with Apple TV — making it truly the only box you need to connect to your TV.

You Ask. Siri Delivers

No more typing to find exactly what you’re looking for. Just ask Siri for a movie, show, genre, actor, or song you love. Siri also shines when you’re not sure what you want. Just say something like “Show me action movies,” and Siri delivers.

Your Photos, Videos, and Music. It’s all on TV.

Enjoy your photos and videos from iCloud Photos or shared albums on the big screen.4 Connect Apple Music to your home theater. And let your friends and family share their photos and videos with AirPlay.